Articles by Molly Hook

Why January Is the Best Month to Experiment With New Print Finishes
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Why January Is the Best Month to Experiment With New Print Finishes

January provides the space to experiment without pressure. This article explores why it’s the perfect time for decorators to test and refine new print finishes.

5 Types of Orders You’ll Be Glad You Said Yes To This Year
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5 Types of Orders You’ll Be Glad You Said Yes To This Year

Not all good orders look exciting at the time. This article explores five types of custom apparel orders that quietly help decorators build stronger, more sustainable businesses.

The Quiet Week: How Smart Decorators Set Up January Success
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The Quiet Week: How Smart Decorators Set Up January Success

The quieter days between Christmas and New Year can shape how January starts. This article explores how decorators use that time to reset, organise, and prepare for success.

What Customers Really Want From Custom Apparel at Christmas
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What Customers Really Want From Custom Apparel at Christmas

Christmas orders aren’t about complexity. This article explores what customers truly want from custom apparel during the busiest time of year and how decorators can deliver it.

Why Consistency Is the Most Valuable Thing You Can Sell
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Why Consistency Is the Most Valuable Thing You Can Sell

Consistency is what turns one-off orders into long-term customers. This article explores why reliable results matter and how professional decorators build trust through repeatable processes.

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Set Your Studio Up for Success: Your 2026 Decorator Toolkit

Get your workspace ready for a strong start to the new year. This guide walks you through the tools, transfers and essentials that keep your workflow smooth, organised and ready for every order in 2026.

Turn One Design into Multiple Revenue Streams
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Turn One Design into Multiple Revenue Streams

See how a single design can be used across different garments and accessories to boost revenue and streamline your workflow. A quick guide for decorators looking to get more from every piece of artwork.

Which Heat Press Is Right for You in 2026? A Simple Guide for Every Decorator
Start a Garment Decoration Business with £500 to £1000
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Start a Garment Decoration Business with £500 to £1000

A realistic guide to launching a small garment decoration business on a £500–£1000 budget. Learn the exact tools, heat press, HTV, transfers and starter stock you need to begin.

What You Should Be Designing on Right Now: Apparel Trends Every Decorator Should Know
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What You Should Be Designing on Right Now: Apparel Trends Every Decorator Should Know

Stay ahead of the curve with the latest apparel trends. From oversized fits to tonal prints, discover what decorators should be designing on right now and how to achieve professional results with Stahls’ heat transfers.